You know who is not online at night? Most churches.
I don’t see posts or quotes or blogs coming from my church friends and listservs at night. Presumably, they are getting a good night’s sleep. God bless them.
This implies that black churches—if they are interested in reaching black people—should be active on Twitter. While I haven’t seen any statistics on the religiosity of the black people on Twitter, if the recent Pew study is correct that African Americans are more religious than the U.S. population as a whole (as measured by things like belief in God, church attendance, and frequency of prayer), then it’s worth assuming that some of the black people on Twitter have a decent level of interest in church.
Indeed African Americans utilize social media differently than their white counterparts. While African Americans represent approximately 12 percent of the U.S. population, 25 percent of blacks online used Twitter in May 2011. Recent numbers indicate that as many as 40 percent of Twitter users are African American.
If you are just delving into the world of Facebook, it might seem intimidating to take on another platform. Aside from the fact that Pinterest integrates with Facebook, making it surprisingly easy to do both without too much extra work, I would also argue that Pinterest might be valuable starting point for the social media novice.